March 12, 2011
by daiaravi
by Ravi
I ran across this tidbit that so definitively answers any remaining notion that the labeling of food is honest, or even vaguely honest, I just had to re-post it.
A bogger by the name of Amy Kubal at her site Fuel As Rx had this *great* bit of label de-construction – Enjoy and take heed (hints to the wrong answer in BLUE…):
The Wholesome Blueberry Quiz
Okay, quiz time! What do these foods have in common: Total Pomegranate Blueberry Cereal, Betty Crocker Blueberry Muffins, Kelloggs Blueberry Poptarts, Kelloggs Blueberry Muffin Frosted Mini-Wheats, and Special K Blueberry Fruit Crisps?
If you answered blueberries, you are WRONG!!
Even though the product name says ‘blueberry‘ and the packages hold pictures of the fruit – there are absolutely NO blueberries in these foods! In fact Betty Crocker’s blueberries are a less than wholesome mixture of dextrose, corn flour, partially hydrogenated soybean oil, sugar, citric acid, artificial flavor, blue #1, and red #40. The Special K Fruit Crisps version of a blueberry looks like this – apple powder (hey at least there’s some fruit – right??), partially hydrogenated soybean oil, fructose, sugar, red #40, and blue #1.
The 'wild" part is that they contain NO BLUEBERRIES!
On the plus side, these crisps are enhanced with a bit of blueberry puree concentrate… And the Total Pomegranate Blueberry Cereal – you guessed it! Not a pomegranate OR blueberry to be found.
How do they get away with this??
They just do it.
I guess I should start a blog series on the (almost foreign) language of food labeling. (hhmmmm, not a bad idea…)
Post part of Real Food Wednesday – return here
Post part of Simple Lives Thursday return here
Do you have any blatant lies on labels to expose? Do it here!