The Wholesome Blueberry Quiz, or Truth in Labeling… NOT

by Ravi

I ran across this tidbit that so definitively answers any remaining notion that the labeling of food is honest, or even vaguely honest, I just had to re-post it.

A bogger by the name of Amy Kubal at her site Fuel As Rx had this *great* bit of label de-construction – Enjoy and take heed (hints to the wrong answer in BLUE…):

The Wholesome Blueberry Quiz

Okay, quiz time! What do these foods have in common: Total Pomegranate Blueberry Cereal, Betty Crocker Blueberry Muffins, Kelloggs Blueberry Poptarts,  Kelloggs Blueberry Muffin Frosted Mini-Wheats, and Special K Blueberry Fruit Crisps?

If you answered blueberries, you are WRONG!!

Even though the product name says ‘blueberry‘ and the packages hold pictures of the fruit – there are absolutely NO blueberries in these foods! In fact Betty Crocker’s blueberries are a less than wholesome mixture of dextrose, corn flour, partially hydrogenated soybean oil, sugar, citric acid, artificial flavor, blue #1, and red #40. The Special K Fruit Crisps version of a blueberry looks like this – apple powder (hey at least there’s some fruit – right??), partially hydrogenated soybean oil, fructose, sugar, red #40, and blue #1.

The 'wild" part is that they contain NO BLUEBERRIES!

On the plus side, these crisps are enhanced with a bit of blueberry puree concentrate… And the Total Pomegranate Blueberry Cereal – you guessed it! Not a pomegranate OR blueberry to be found.

How do they get away with this??

They just do it.

I guess I should start a blog series on the (almost foreign) language of food labeling. (hhmmmm, not a bad idea…)

Post part of Real Food Wednesday – return here

Post part of Simple Lives Thursday return here

Do you have any blatant lies on labels to expose? Do it here!

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2 Responses to The Wholesome Blueberry Quiz, or Truth in Labeling… NOT

  1. Unbelievable! It reminds me of all the ad campaigns for I think 7-Up that claimed they had all-natural flavors. Um, except the high-fructose corn syrup? I’d call that a not-so-natural flavor.

  2. Amber says:

    Blech! Sad, sad. I get irritated about all the stuff advertised as though it has butter when all it has is (often hydrogenated) soybean oil — “buttery spread,” “butter crackers,” etc. At least there is a label if we bother to read it, though (assuming it does tell the actual contents).

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